Content Development

Who we are, what we do, how we do it…and why

Business to Business Communications is a personal & professional business development and communications consultancy. Content Development and Story Telling deliver messaging so that our clients get, keep and grow their teams and/or their customers and when they do, everybody wins…employees, customers, providers and stakeholders.

The Goal:

…to connect our clients with those that share their culture and values. The plan is to “tell your story” to decision makers inside the market, delivering your why, sharing your purpose, exposing your vision and expressing your mission all while displaying examples of your company’s “core values” of: honesty, integrity and respect so that “trust” is earned among your people, your customers, your vendors and your peers within the markets that you serve.


What makes us different?

We measure success through a pipeline and positioning strategy of Collaboration, Association & Communication within the transportation, distribution, logistics and supply chain marketplace. It’s about initiating market driven concepts that differentiate you from your competitors and engaging systems that influence the marketplace through your value’s driven networks.


Content – the Secret Sauce:

Content is the root that holds relationships together. We can design and write content or bring an SME person to speak on a functional topic.

Connecting “thought leaders” with those who “need to know” creates opportunity.  “Story” conveys knowledge and understanding; it educates. “Story Telling” connects you to your audience with impact and influence. Engage, encourage, enlighten and inspire through story. It moves people to action. Key Players – Pay it Back when they connect insight with wisdom.

  • Content Themes and Topics

    • Thought Leadership
    • Time management
    • Territory management
    • Vision casting
    • Strategy
    • Pareto Principle
    • Balance
    • Relationships
    • Goals & Solutions
    • Follow-up
    • Prospecting
    • Listening
    • Technology & Competition
    • Servant Leadership
    • People – the human factor
    • Collaboration

  • Functional SME Topics

    • Freight management
    • 3PL
    • Air Freight
    • Importing Logistics
    • Warehousing
    • Fulfillment
    • Distribution
    • Intermodal
    • International Trade
    • Technology
    • Government & Requirements